Instant access. No application. No onboarding form. No first call.
What you get the moment you join.
Everything I built for my 1:1 clients, available the instant you sign in. The OS is not a course. It is a working system you use whenever you need it.
10 coaching GPTs
Trained on my Hiring Signal framework. Resume, Portfolio, LinkedIn, Outreach, Interview, Negotiation, and more. Over 60,000 words of my coaching IP loaded into the system.
120+ recorded coaching sessions
Past 1:1 sessions with real clients. 1 to 2 hours each. 180+ hours of archive. Searchable by topic: portfolio, outreach, interview prep, mindset, negotiation. The archive grows as new cohorts complete.
Every playbook I use
The Outreach Playbook. The Interview Playbook. The Negotiation Playbook. The full Career Creators Playbook. The same PDFs I send my 1:1 clients.
Career Creators community
Heartbeat platform. Senior designers helping each other. Peer feedback, wins, struggles. I drop in occasionally.
Cancel anytime
Weekly plan has no commitment. Annual is one upfront payment. You decide what fits your subscription style.
The 10 coaching GPTs.
Not ChatGPT wrappers. Each one runs on 5,000 to 10,000 words of trained methodology in its knowledge base. The Hiring Signal framework, scoring rubrics, hiring manager language patterns from 50+ client case studies, 15 years of hiring decisions. Over 60,000 words of my coaching IP across all 10.
The coaching I would give you in a 1:1 session, on demand, at 11pm on a Tuesday.
1
Resume Coach
A six-figure resume that earns callbacks. No more silence.
2
Portfolio Coach
Case studies a hiring manager understands in 30 seconds.
3
LinkedIn Coach
A profile recruiters find on their own. Inbound, not chasing.
4
Dream Network Coach
15-30 aligned companies and the right hiring managers inside them.
5
Outreach Coach
You speak, it writes. Messages in your voice. Replies, not ghosting.
6
Cover Letter Coach
Beyond the template. Built around your one personal reason.
7
Interview Coach
A full story bank and scripted answers. Walk in confident.
8
Negotiation Coach
The counter script and the number. $15K to $50K above the first offer.
9
90-Day Accelerator
Your plan to win the first 90 days. The signal that closes the offer.
10
Mindset Coach
The questions you cannot ask your spouse. Private. No judgement.
120+ recorded coaching sessions.
Real 1:1 sessions with real clients. 1 to 2 hours each. 180+ hours of archive total.
Search by topic. Portfolio reviews. Outreach drafts. Interview prep. Mindset blocks. Negotiation strategy. Whatever you are stuck on right now, there is probably a session in the archive of someone who was stuck on the same thing.
Every playbook I use with clients.
The Outreach Playbook. The Interview Playbook. The Negotiation Playbook. The full Career Creators Playbook. Same PDFs I hand my $1,997 1:1 clients on Day 1.
Living system. Keeps growing.
The OS is not a static product. It is the live system I build for my 1:1 clients, made available to everyone.
New GPTs get added as I build them. New playbooks get added as I write them. New recordings get added as new 1:1 cohorts complete their work. Annual subscribers get every update inside the year at no extra cost.
WHAT'S BEEN ADDED RECENTLY
Dream Network Coach GPT (Jan 2026)
90-Day Accelerator Coach GPT (Feb 2026)
20+ new coaching session recordings (Q1 2026)
The Outreach Playbook v6 (Mar 2026)
The Interview Playbook v1 (Apr 2026)
The Negotiation Playbook v1 (Apr 2026)
Proof. Real designers. Real results.
Two recent examples of what happens when designers use the system without 1:1 coaching from me.
Durojaiye saw a post about a portfolio roast. Spent 3 days running his resume and LinkedIn through the Hiring Signal Quiz, the same scoring engine that powers the OS's Resume and LinkedIn Coaches. His resume score jumped from 19 to 24 out of 30. His LinkedIn jumped from 21 to 26 out of 30. The full system in the OS goes further than the free quiz.
"The Careers Creator Tool is crazy. The main thing that helped was giving a clear context, and everything I did, with or without metrics, and by asking questions, it coached me on what was missing."
Durojaiye Salaam. Senior Product Designer. Public LinkedIn comment.
CHRISTOPHER FIGAT · 2-3 WEEKS
Senior Product Designer. New portfolio launched at chrisfig.co.
Christopher used the Portfolio Coach GPT and the Impact Math workshop content to rebuild his portfolio from scratch. The result is a new site at chrisfig.co with case studies that show measurable impact. His Charles River Labs case study shows anomaly detection going from 20+ minutes to under 3 minutes. He is now using the rebuilt portfolio in his active job search as a senior designer focused on data-heavy B2B SaaS.
"Shout out to Joseph Louis Tan for his workshop on quantifying design impact. His GPT for case studies is awesome."
Christopher Figat. Senior Product Designer. Public LinkedIn post.
Both used parts of the same system that's inside the OS. Both got there without 1:1 coaching from me. That is what the system can do on its own when you put the work in.
Who this is for.
You might be one of three people reading this.
THE EXPLORER
You want to try before you commit
You read the content. The system makes sense. You want to test it before paying for 1:1 coaching. The OS is the test drive.
THE NOT-READY-YET
You want to start at your own pace
You know you need help but the timing or budget is off. You want to start working on materials yourself. When you're ready for 1:1, the system already trained you on how it works.
THE ALUMNI
You finished The Backdoor and want continued access
Your 12 months of included community access ended. You want to keep using the tools, recordings, and conversations. The OS is the home for graduates.
Not for everyone.
This is not for people who need accountability, deadlines, or a coach pushing them. Get The Backdoor instead.
It is not for people who want me reviewing their work, answering their DMs, or hopping on calls. The OS has no 1:1 time with me.
It is not for people who want a course they watch and a checklist they complete. The OS is a system you use, on your timeline.
It is for designers who learn by doing, work at their own pace, and want the tools without the hand-holding.
What is NOT included.
Transparent so you know what you are buying. The OS is the tools. Not access to me.
No 1:1 sessions with me
No live group coaching calls
No direct DM support from me
No work review or feedback from me
No application required
No guarantee tied to outcomes
No deadlines or accountability
If you want any of that, you want The Backdoor.
The math.
$10/week is one streaming subscription.
The Backdoor 1:1 coaching is $1,997. The OS gives you the same underlying system at roughly 5% of the price. The trade-off is direct access to me.
For people who like to figure things out themselves, $10/week is the right shape. For people who want me in the room, the Backdoor is the right shape. Pick the one that fits how you work.
VALUE BREAKDOWN
10 trained coaching GPTs60,000+ words of IP
120+ recorded coaching sessions180+ hours of archive
Every playbook I use with clients4 full playbooks
Senior designer communityActive on Heartbeat
Ongoing updatesIncluded for the year
Your investment$10/week
Who I am.
I am Joseph. 18 years in design. Former Head of Product Design at ContactOut, where I built the team and grew the product from 400K to 4M users.
Before that, DBS Bank. Project featured in Harvard Business Review and MIT Sloan. Before that, lecturer at a polytechnic, where I won the School Teaching Award.
I built Career Creators because I kept meeting experienced designers who had the substance but not the signal. The OS is the system I wish I had at the start of my own career.
50+ designers coached. LinkedIn Top Voice. 39,000+ followers.
If you want me directly in your career search, The Backdoor is there. 6 weeks 1:1, $1,997. Most clients land in 8 to 14 weeks.
Most designers who choose The Backdoor go straight there. They want results faster. They want direct access to me. They want the accountability. Speed and proximity is a priority for them.
The OS is a different shape: the same system, no access to me, your own pace. Two different products. Two different buyers. Pick the one that fits how you work.
Information is free. The framework is in my LinkedIn posts. The methodology is in my YouTube videos. What is not free is implementation.
The 10 GPTs are implementation. You do not have to learn the framework first then apply it. The GPT applies it for you, alongside you, the moment you sign in.
Every week you wait, the salary gap compounds. $10/week is the lowest-friction way to start.
Start the OS.
$10/week, cancel anytime. Or $397/year and save $123. Instant access to all 10 GPTs, 120+ recordings, and the community.
You land in the Career Creators community portal on Heartbeat
All 10 coaching GPTs are unlocked immediately
You can browse 120+ recorded sessions, searchable by topic
You can read every playbook (Outreach, Interview, Negotiation, Career Creators)
You can introduce yourself in the community and start using everything
No first call, no onboarding form, no waiting
Questions I get asked.
Why is it $10/week when 1:1 coaching is $1,997?
Because the GPTs do most of the heavy lifting. When you work 1:1 with me, my time is the constraint and the value. When you use the OS, my time isn't part of the equation. You get the same trained system, the same playbooks, the same recordings. You just do the work yourself, on your timeline. $10/week is what that's worth without me in the room.
What's the difference between this and The Backdoor?
The OS is the tools, recordings, playbooks, and community. The Backdoor is the same system plus 6 weeks of 1:1 with me. OS is $10/week. The Backdoor is $1,997.
Can I cancel anytime?
Yes. The weekly plan cancels anytime with no commitment. The annual plan is one upfront payment with no refunds, but you keep access for the full year regardless.
Do I get any 1:1 time with Joseph?
No. The OS is the DIY tier. You get the GPTs, recordings, playbooks, and community. If you want 1:1 with me, you want The Backdoor.
What if I want to upgrade to The Backdoor later?
Email me or DM me on LinkedIn. We'll talk.
How does the community work?
Heartbeat platform. Senior designers asking each other questions, sharing wins, sharing struggles. Peer-driven. I drop in occasionally.
Are new GPTs, playbooks, and recordings added over time?
Yes. The OS is a living system. New GPTs get added as I build them. New playbooks get added as I write them. New recordings get added as new 1:1 cohorts complete. Annual subscribers get every update inside the year at no extra cost.
Is there a free trial?
No free trial. The first week at $10 is the trial. Cancel if it's not for you. The annual plan is a commitment.
What if I'm an existing alumni?
Your 12 months of community access after The Backdoor is included with your sprint. After that, the OS at $10/week is how you stay in.
Experienced designers. Senior, lead, principal. Career switchers. People who had tried everything else before this. Real names, real roles, real outcomes.